The Skinny Mirror, based out of California, sells mirrors with curved glass that make people look about 10 pounds thinner. The mirrors sell for between $165 and $5,500, depending on the size and frame materials.
The mirrors make people feel better about themselves, says Belinda Jasmine, the founder and designer of The Skinny Mirror.
For retailers, that inflated self image can turn into higher sales, she says.
A recent study of 86 shoppers at a lingerie store in Sweden found that people who used a dressing room with a Skinny Mirror reporter greater body satisfaction than those who used a regular mirror. More importantly, the shoppers who used a Skinny Mirror ended up purchasing more items.
88% of customers who used the Skinny Mirror made a purchase, compared to 73% of customers who used a regular mirror. the study found. Overall, the Skinny Mirror group contributed to 54% of total sales.