Leon Jennings had been visiting Birmingham’s Star City entertainment complex with two friends.
But as the 22-year-old tried to enter the Vue cinema based on the site, which includes dozens or bars and restaurants, he said he was turned away by a security guard.
After asking them why, Mr Jennings claimed he was told by staff that film showings were only for couples and families celebrating the end of the Muslim festival.
Mr Jennings and his three friends were allegedly forced to turn around and go home unable to watch a film at the complex, because ‘they did not look like they celebrated Eid’.
Today he said he was left feeling embarrassed by the incident and felt discriminated against for being white.
The revelation has caused outrage as other visitors reported similar experiences across the venue, which is based in the Aston area of the city, where 87 per cent of residents are from an ethnic group other than white.
Mr Jennings, a viewing consultant at a photography studio, from Sutton Coldfield, Birmingham, said: ‘I was going there with my pals to the cinema as it’s Orange Wednesdays, so you get two for one.
‘As we drove in the bloke on the gate said to use “not tonight guys, it’s couples and families only”. We thought he was just joking and went and parked up.
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Housing worker Emma Noakes said on Facebook: ‘My friend’s family have just been refused entry at Vue cinema as they are not Muslim - this is a shocking disgrace.
‘If the shoe was on the other foot there would be uproar. Can you imagine banning all Muslims to star city because it’s Christmas?’
A spokesman for Vue cinemas said: ‘We sincerely apologise for any inconvenience caused to our guests who tried to gain access to our Birmingham Star City cinema.